"It's easy to dream a dream, but it's harder to live it.  Most people half ass it.  Or they give up.  This is about building a culture of people who are unwilling to settle.  Who are constantly chasing something bigger.  Who want more out of life.  You push yourself again and again.  You block out the pain, the fear.  You dig in deep and remember why you started.  Because it's going to be a wild trail, and it begins here."